I’m Arya Senboutaraj, a San Francisco creative director, video director, and motion designer with 20+ years of experience across film, commercials, music videos, motion graphics, and user interface design. I’ve worked with Apple, Media Arts Lab, BMW Designworks, and studios like Imaginary Forces and Digital Kitchen. I co-founded Logan and Rainbows&Vampires, helping pioneer motion graphics as a field, and directed videos for The Strokes, the Black Eyed Peas, and Yoko Ono.

I’m driven to find the best solution at every stage of the process, and I know when to lead and when to let go in the search for something new. I communicate openly, read the room, and try to leave every team I work with more inspired than I found it. Today I pair traditional craft with AI tools like Runway, Veo, Midjourney, OpenArt, and ElevenLabs to make complex ideas feel human, from concept through post.

Always curious. Never afraid to fail.